I had set up a client with everything he wanted. He had a nice, new website as well as an email account. He was off and running and had customers right away. He showered me with messages about how happy he was with the site.
One day however, this client calls me asking about his email account. He said he was getting lots of leads, but whenever he responded to those leads via email, he would often not get a response.
I immediately searched for the cause. I asked the client if his copy was too “spammy”. He said that he was just sending an estimate liked the customer asked. There were no sales phrases or anything spammy in his messages.
After doing some research, I found that the the IP Address for our web server had been flagged as a problem for spam. Apparently, our site was was on a shared web server which was notorious for sending tons of spam email out into the world. So since our email services were also on that same server, anything my client sent would go straight into the recipient’s “Spam” folder.
This could have been avoided if we didn’t use a shared server or a cheap web host. A better host who can provide a unique IP address may cost a bit more, but will save you some headaches in the long run.
Our solution in this case was to get a Google G Suite account for $5 a month and route all email to the domain to Google email servers. Once he was all set up with Google, all the messages he sent were properly received by his clients.
Email is not something a web designer often thinks about, but it can be a critical part of a client’s business. Consider email a key attention point in any web project.